HEY, I’M LISA
Marketing Coach
I help small business owners, solopreneurs and startups use organic marketing to increase sales. Together we develop a strategic marketing plan using branding, website design, social media and email marketing. I then give you the tools and training so you can implement that plan yourself – saving you time and money in the long run.
JOURNEY TO FREELANCE
I’ve worked as an in-house marketer for over 15 years helping small and medium businesses to grow. The number one mistake I’ve seen businesses make is jumping into promotional mode without a strategy. The result? An inconsistent communication message that only confuses potential customers and turns them away.
I get it, you want to bring customers in. You want to see a return on your investment. But you need to take the time to create a strategy, establish your brand, and setup your lead generating systems. It’s like building a house; you don’t lay the bricks down without a solid foundation. Marketing is the same.
The main reason I’ve seen for a lack of strategy? Not having a dedicated marketing professional to help. It’s often left to the customer service, admin or accounts team. Now, I’m all for a bit of DIY to save money, but you can’t expect a non-marketer to achieve results without a plan and some training. And if you’re a solopreneur, there’s only so many hats you can wear, and free You Tube videos you can watch, before admitting you need a bit of help.
That’s why I decided to go freelance. To help small business owners, solopreneurs and startups setup the foundations of a strategic marketing plan. I then provide the training and systems so you can DIY – until you can afford a dedicated in-house marketer that is.
INDUSTRY EXPERIENCE
- Mining products
- Cleaning supplies
- Car dealership
- Property investment
- Mortgage broker
- Performing arts
- Eyewear
- Not for profit sporting association
- Orthodontics
- Sporting goods
WHAT OTHERS HAVE SAID
“Loved working with Lisa and would highly recommend her. She was thorough in going through everything I was doing, and gave me manageable and usable tools and ways to improve. Without her help, I’d be doing the same thing over and over again and expecting the same results.”
– Michael De Main, CEO and Founder, The Wheel
“Lisa has excellent written and verbal communication skills, is extremely organised, and can be trusted to work independently on marketing campaigns. She is results driven and would often come to me with new ideas to increase website leads and improve customer satisfaction.”
– Jenae Johnston, Chief Operations Officer, ParkTrent Properties Group
HOW CAN I HELP YOU TODAY?
I need 1:1 help developing a marketing plan to grow my business
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Check out my marketing plan service for how we can work together to develop a plan based on organic strategies that you can implement yourself.
I need help developing and implementing a marketing campaign
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My project management services are for you. I work as your in-house marketing manager so you have time to focus on other areas of your business.