JOURNEY TO FREELANCE

I’ve worked as an in-house marketer for over 15 years helping small and medium businesses to grow. The number one mistake I’ve seen businesses make is jumping into promotional mode without a strategy. The result? An inconsistent communication message that only confuses potential customers and turns them away.

I get it, you want to bring customers in. You want to see a return on your investment. But you need to take the time to create a strategy, establish your brand, and setup your lead generating systems. It’s like building a house; you don’t lay the bricks down without a solid foundation. Marketing is the same.

The main reason I’ve seen for a lack of strategy? Not having a dedicated marketing professional to help. It’s often left to the customer service, admin or accounts team. Now, I’m all for a bit of DIY to save money, but you can’t expect a non-marketer to achieve results without a plan and some training. And if you’re a solopreneur, there’s only so many hats you can wear, and free You Tube videos you can watch, before admitting you need a bit of help.

That’s why I decided to go freelance. To help small business owners, solopreneurs and startups setup the foundations of a strategic marketing plan. I then provide the training and systems so you can DIY – until you can afford a dedicated in-house marketer that is.

WRITING TO EMPOWER

When I’m not helping clients to grow their business, I write real life articles on career, wellness, and relationships. Why? Because I’ve always loved reading stories about everyday women overcoming their everyday life struggles. It inspired me to pursue a journey of self-discovery to live a happier life.

Now I share my own experiences in the hope of empowering other women to live their best life by learning from my mistakes.