HEY, I’M LISA

Marketing Coach and Freelance Writer

I help small business owners, solopreneurs and startups use organic marketing to increase sales. Together we develop a strategic marketing plan using branding, website design, social media and email marketing. I then give you the tools and training so you can implement that plan yourself – saving you time and money in the long run.

When I’m not helping clients to grow their business, I write real life articles on career, wellness, and relationships. My mission is to empower women to live their best life.

JOURNEY TO FREELANCE

I’ve worked as an in-house marketer for over 15 years helping small and medium businesses to grow. The number one mistake I’ve seen businesses make is jumping into promotional mode without a strategy. The result? An inconsistent communication message that only confuses potential customers and turns them away.

I get it, you want to bring customers in. You want to see a return on your investment. But you need to take the time to create a strategy, establish your brand, and setup your lead generating systems. It’s like building a house; you don’t lay the bricks down without a solid foundation. Marketing is the same.

The main reason I’ve seen for a lack of strategy? Not having a dedicated marketing professional to help. It’s often left to the customer service, admin or accounts team. Now, I’m all for a bit of DIY to save money, but you can’t expect a non-marketer to achieve results without a plan and some training. And if you’re a solopreneur, there’s only so many hats you can wear, and free You Tube videos you can watch, before admitting you need a bit of help.

That’s why I decided to go freelance. To help small business owners, solopreneurs and startups setup the foundations of a strategic marketing plan. I then provide the training and systems so you can DIY – until you can afford a dedicated in-house marketer that is.

marketing plan

INDUSTRY EXPERIENCE

  • Mining products
  • Cleaning supplies
  • Car dealership
  • Property investment
  • Mortgage broker
  • Performing arts
  • Eyewear
  • Not for profit sporting association
  • Orthodontics
  • Sporting goods

WRITING TO EMPOWER

When I’m not helping clients to grow their business, I write real life articles on career, wellness, and relationships. Why? Because I’ve always loved reading stories about everyday women overcoming their everyday life struggles. It inspired me to pursue a journey of self-discovery to live a happier life.

Now I share my own experiences in the hope of empowering other women to live their best life by learning from my mistakes.

article writing

HOW CAN I HELP YOU TODAY?

I need help developing a marketing plan to grow my business

Check out my marketing plan service for how we can work together to develop a plan based on organic strategies that you can implement yourself.

VIEW SERVICE

I’d like you to write an article for my publication

Great! I mainly write opinion pieces on career, wellness and relationships. Get in touch and let me know what you’re looking for.

CONTACT