HEY, I’M LISA
Marketing Consultant and Freelance Writer
I help small business owners, solopreneurs and startups use organic marketing to increase sales. Together we develop a strategic marketing plan using branding, website design, social media and email marketing. I then give you the tools and training so you can implement that plan yourself – saving you time and money in the long run.
When I’m not helping clients to grow their business, I write real life articles on career, wellness, and relationships. My mission is to empower women to live their best life.
JOURNEY TO FREELANCE
I’ve worked as an in-house marketer for over 15 years helping small and medium businesses to grow. The number one mistake I’ve seen businesses make is jumping into promotional mode without a strategy. The result? An inconsistent communication message that only confuses potential customers and turns them away.
I get it, you want to bring customers in. You want to see a return on your investment. But you need to take the time to create a strategy, establish your brand, and setup your lead generating systems. It’s like building a house; you don’t lay the bricks down without a solid foundation. Marketing is the same.
The main reason I’ve seen for a lack of strategy? Not having a dedicated marketing professional to help. It’s often left to the customer service, admin or accounts team. Now, I’m all for a bit of DIY to save money, but you can’t expect a non-marketer to achieve results without a plan and some training. And if you’re a solopreneur, there’s only so many hats you can wear, and free You Tube videos you can watch, before admitting you need a bit of help.
That’s why I decided to go freelance. To help small business owners, solopreneurs and startups setup the foundations of a strategic marketing plan. I then provide the training and systems so you can DIY – until you can afford a dedicated in-house marketer that is.
INDUSTRY EXPERIENCE
- Mining products
- Cleaning supplies
- Car dealership
- Property investment
- Mortgage broker
- Arts/theatre
- Eyewear
- Not for profit sporting association
- Orthodontics
- Sporting goods
WRITING TO EMPOWER
When I’m not helping clients to grow their business, I write real life articles on career, wellness, and relationships. Why? Because I’ve always loved reading stories about everyday women overcoming their everyday life struggles. It inspired me to pursue a journey of self-discovery to live a happier life.
Now I share my own experiences in the hope of empowering other women to live their best life by learning from my mistakes.
HOW CAN I HELP YOU TODAY?
I want to learn more about your services.
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Sweet! I’d love to tell you more about what I do. Check out my services pages for an overview of the different options and how I can help.
I’d like to chat about working together.
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Great! I love a good chat. Get in touch and we’ll setup a time for a complimentary 30 minute discovery call. We’ll talk about your business and how I can help.
I’m still exploring my options.
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Sure thing, I totally get that. Why not signup to the blog for monthly marketing tips to grow your business, as well as life hacks to make the most of the everyday.