Are you a small business owner, solopreneur or startup who doesn’t have a big marketing budget? Tired of doing all the things and not seeing results?
I get it. You can’t afford an in-house marketer so you do it all yourself. Or maybe you have your customer service officer or admin assistant on to it. After all, it doesn’t cost to post on social media, why should you pay someone, am I right?
I’m all for a bit of DIY marketing, especially when it comes to organic marketing activities like website updates, social media and email campaigns. But it pays to have a long term plan.
That’s where I come in. My marketing plan service is designed to work with you one on one to lay down the foundations of a killer marketing strategy. It’s part coaching, part audit, complete marketing overview.
And because I focus on organic marketing – that’s FREE activities that get customers coming to your business naturally over time – there’s no ongoing costs to you. Just your time to implement the plan yourself.
Step 1. Define your business goals
I kick things off with a strategy session to understand the current state of your business and where you want to go. We’ll chat about your business goals, pricing, services/products, target customers, value proposition, competitors, sales, SWOT analysis, customer journey, and finally current marketing activities. This will form the basis of your final marketing plan.
Step 2. Develop a killer brand
Once we’ve identified your target market, I’ll review your existing brand elements to ensure they appeal to your audience. Everything from your logo to tagline, corporate colours, business card, stationery and general tone of voice. The goal is to ensure a consistent communication message across all consumer touch points by making recommendations to set you up with a brand style guide.
Step 3. Create a lead generating website
I review your current website to ensure it’s optimised to capture customer contact details. If you have Google Analytics, I’ll take a look at that too to get an understanding of visitor behaviour and how they are finding your website. The outcome is to decide whether to a) refresh the current website, or b) develop a whole new website and or/online store. I also recommend ongoing updates to keep your website fresh as well as directory listings to refer traffic to your website.
Step 4. Build awareness on social media
I’ll perform a mini social media audit to review brand consistency, bio, content and engagement. Together we’ll then build a social media content strategy so you never run out of things to post. We go through the five must have content pillars – educate, entertain, connect, reward and promote – and put together suitable hashtags for your industry.
Step 5. Use email marketing to grow
Now that your website is optimised to capture leads, and you’re creating brand awareness via social media, it’s time to communicate regularly with your database. Together we’ll plan out 12 months of content ideas that you can send to upsell to exist customers, and keep you top of mind of potential customers until they are ready to purchase.
Step 6. Bring the marketing plan together
We bring all elements together into a simple 12 month marketing plan that you can implement yourself. I’ll also throw in some ideas outside of website, social media and email marketing that you may wish to explore. To track your efforts, I’ll provide you with a marketing report template so you can see what’s working, what isn’t working, and any potential new opportunities.
- 12 Month marketing plan
- Marketing report template
- Brand audit and recommendations
- Website audit and recommendations
- Social media audit and content recommendations
- Email marketing audit and strategy recommendations
I remain available for ongoing support if and when required. But ultimately you now have the plan to run organic marketing activities yourself to increase sales.
Complete Marketing Plan
Ready to lift your marketing game and start growing your business?
- 6 x Zoom calls over 3 months, duration varies from 30 to 90 mins per call
- Calls are every 2 weeks so you have time to action the recommendations and ask any additional questions
- Payment as a deposit plus monthly installments
Not ready for the whole shebang? No worries, choose the area you feel you need most help with:
- Social Media
- Email Marketing
$395 AUD each
💯 loved working with Lisa and would highly recommend her. She was thorough in going through everything I was doing well beyond my expectations, and gave me manageable and usable tools and ways to improve what I was doing. Without her help I’d be doing the same thing over and over again and expecting the same results.
– Michael De Main, CEO and Founder, The Wheel
30 MINUTE DISCOVERY CALL
Want to learn more about how a marketing plan could help you and your business? Let’s chat. Get in touch and we’ll setup a time for a complimentary 30 minute discovery call. We’ll talk about the current state of your business, where you want to go, and how I can help.