Are you a small business owner, solopreneur or startup who doesn’t have the budget to spend on marketing? Tired of doing all the things and not seeing results?
I get it. You can’t afford an in-house marketer so you do it all yourself. Or maybe you have your customer service officer or admin assistant on to it. After all, it doesn’t cost to post on social media, why should you pay someone, am I right?
I’m all for a bit of DIY marketing, especially when it comes to organic marketing activities like website updates, social media and email campaigns. But it pays to have a long term plan.
That’s where I come in. My marketing plan service is designed to work with you one on one to lay down the foundations of a killer marketing strategy. And because I focus on organic marketing – that’s FREE activities that get customers coming to your business naturally over time – there’s no ongoing costs to you. Just your time to implement the plan yourself.
Step 1. Define your business goals
I kick things off with a strategy session to understand the current state of your business and where you want to go. We’ll chat about your business goals, pricing, services/products, target customers, value proposition, competitors, sales, SWOT analysis, customer journey, and finally current marketing activities. This will form the basis of your final marketing plan.
Step 2. Develop a killer brand
Once we’ve identified your target market, I’ll review your existing brand elements to ensure they appeal to your audience. Everything from your logo to tagline, corporate colours, business card, stationery and general tone of voice. Once all elements have been locked in, I’ll provide you with a brand style guide. This becomes your bible to ensure a consistent communication message across all consumer touch points. It’s also what you provide to any future contracted designers or printers.
Step 3. Create a lead generating website
I review your current website to ensure it’s optimised to capture customer contact details. If you have Google Analytics, I’ll take a look at that too to get an understanding of visitor behaviour and how they are finding your website. The outcome is to decide whether to a) refresh the current website, or b) develop a whole new website and or/online store. I also recommend ongoing updates to keep your website fresh as well as directory listings to refer traffic to your website.
If you don’t currently have a website, or a Google Analytics account, it’s time to get one.
Step 4. Build awareness on social media
I’ll perform a mini social media audit to review brand consistency, bio, content and engagement. Together we’ll then build a social media content strategy so you never run out of things to post. We go through the five must have content pillars – educate, entertain, connect, reward and promote – and put together suitable hashtags for your industry. I’ll even set you up with a FREE Canva account and create on brand templates that you can use.
Step 5. Use email marketing to grow
Now that your website is optimised to capture leads, and you’re creating brand awareness via social media, it’s time to communicate regularly with your database. Together we’ll plan out 12 months of content ideas that you can send to upsell to exist customers, and keep you top of mind of potential customers until they are ready to purchase.
If you’re currently not using email marketing, I’ll set you up with a FREE MailChimp account and show you how easy it is.
Step 6. Bring the marketing plan together
I bring all elements together into a simple 12 month marketing plan that you can implement yourself. I’ll also throw in some ideas outside of website, social media and email marketing that you may wish to explore. To track your efforts, I’ll provide you with a marketing report template so you can see what’s working, what isn’t working, and any potential new opportunities.
I remain available for ongoing support if and when required. But ultimately, you now have the plan and tools to run organic marketing activities to increase sales.
SUMMARY OF INCLUSIONS
- 12 month marketing plan
- Marketing report template
- Brand style guide
- Refreshed website and ongoing updates plan
- FREE Google Analytics account (if required)
- Social media content plan
- FREE Canva account with social media graphic templates (if required)
- Email marketing strategy for current versus potential customers
- FREE MailChimp account with email campaign templates (if required)
30 MINUTE DISCOVERY CALL
Want to learn more about how a marketing plan could help you and your business? Let’s chat. Get in touch and we’ll setup a time for a complimentary 30 minute discovery call. We’ll talk about the current state of your business and where you want to go. I’ll then provide a quote for your consideration.